With unique landscapes, pleasant people in the surrounding villages, and elements of outdoor adventure, it is no wonder why Lake Holon is now one of the most popular destinations in this part of the country. But there’s more to it than just the Instagram-ish photos you see on your friends’ social media posts.
The 304-hectare tranquil lake in the town of Tboli in the Upper Valley of South Cotabato was a witness to tragedies and conflicts before it became the darling of tourists that it is today. It was once known as part of a disaster than an ecotourism wonder. Collaborations of tourism stakeholders, rebranding to recreate image perceptions, and assigning the right people were some of the keys to reaching its current status.